Week 4 Blog Post Chapter 5
In this blog post we will discuss Amazon VRIO Framework for Amazon's prime air logistics
The question of value: Prime air will add value to the organization. It is using its resources
to reduce logistics cost, which in turn will increase his bottom line.
to reduce logistics cost, which in turn will increase his bottom line.
The question of rarity: This is a rarity because there are only a few companies such as FedEx,
UPS, and U.S. Postal service that can deliver most of Amazon's packages at such an
enormous magnitude.
UPS, and U.S. Postal service that can deliver most of Amazon's packages at such an
enormous magnitude.
The question of imitability: This new strategy will definitely make Amazon have a
competitive advantage of being able to deliver 2-day shipping of the products that it sells.
The question of organization: Amazon does have the resources and capital competitive advantage of being able to deliver 2-day shipping of the products that it sells.
to take full advantage of this new strategy.
More info on Amazon Air https://www.youtube.com/watch?v=Efs3PyR8iBw
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